Ingredients: sorbitol (humectant), purified water, hydrated silica (polishes and cleans teeth), vegetable glycerin (soothes and moisturizes), calcium carbonate (polishes and cleans teeth), xylitol (sweetener), erythritol (sweetener), xanthan gum (thickener), flavor (freshens breath), titanium dioxide (mineral), cocos nucifera (coconut) oil* (soothes and moisturizes), zinc citrate (controls tartar), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener) and melaleuca alternifolia (tea tree) oil (cleans and freshens breath), *certified organic use: helps to brush away plaque and control tartar, directions: brush teeth thoroughly, preferably after each meal or at least twice per day, or as directed by a dentist or physician, smile often, repeat, leaping bunny certified, never tested on animals vegan, globally sourced ingredients made in the usa, rock on, let's be friends, our tubes are bpa-free contain no phthalates, bonus, 100% recyclable paperboard printed with soy inks